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What are cookies A cookie is a file created by an Internet site to store information on your computer, such as your preferences when visiting that site. For example, if you inquire about a flight schedule at an airline's Web site, the site might create a cookie that contains your itinerary. Or it might only contain a record of the pages you looked at within the site you visited, to help the site customize the view for you the next time you visit. Once a cookie is saved on your computer, only the Web site that created the cookie can read it. There are two things that have caused the strong reaction around cookies: The first is something that has plagued consumers for decades. Let's say that you purchase something from a traditional mail order catalog. The catalog company has your name, address and phone number from your order, and it also knows what items you have purchased. It can sell your information to others who might want to sell similar products to you. That is the fuel that makes telemarketing and junk mail possible. On a Web site, the site can track not only your purchases, but also the pages that you read, the ads that you click on, etc. If you then purchase something and enter your name and address, the site potentially knows much more about you than a traditional mail order company does. This makes targeting much more precise, and that makes a lot of people uncomfortable. Persistent cookies Temporary cookies First-Party vs. Third-Party cookies A first-party cookie either originates on or is sent to the Web site you are currently viewing. These cookies are commonly used to store information, such as your preferences when visiting that site. A third-party cookie either originates on or is sent to a Web site different from the one you are currently viewing. Third-party Web sites usually provide some content on the Web site you are viewing. For example, many sites use advertising from third-party Web sites and those third-party Web sites may use cookies. A common use for this type of cookie is to track your Web page use for advertising or other marketing purposes. Third-party cookies can either be persistent or temporary.
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